Budgets and accounts
Media spend is separated from service fees. Account ownership, payment and spending limits are agreed before work begins.
Testing and reporting
Messaging, creative and user journeys are tested. Outcomes depend on budget, competition and sales processes; sales volumes are not guaranteed.
Cost, timing and responsibilities
Cost and timing depend on functionality, integrations and content readiness. Scope, deliverables, account ownership, service costs and ongoing support are clarified in the written proposal.
